Il CRM e i nuovi business di e-commerce digitale

Why the App Store is working just right

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Edible Apple has an interesting analysis up about this Newsweek article claiming that App Store developers aren’t getting rich. Newsweek basically claims that all those success stories we’ve heard about App Store developers have a darker side: if they aren’t already buried in costs from developing that hit app, they’re desperately scrambling to rise above the noise and get another one’s sales up on the App Store. [For a similar perspective to Newsweek’s, check out this post from Ged Maheux at the Iconfactory.]

Edible Apple replies that that’s true, but a closer inspection of the numbers shows that these devs are actually making plenty of money — while their costs are going higher than they expected (one example has a developer paying over $100,000 to make $200,000) there is still money to be made. What developers are actually discovering, says Edible Apple, is that the App Store isn’t a gold rush — it’s a business.

That’s an interesting point. In the beginning, the App Store was a gold rush — you could hack together a fart app and come up with a few month’s worth of beer money over night. But with almost 100,000 apps, it’s a different ballgame. You either need to come up with an original idea that people are interested in, or polish an existing idea until it shines so bright it’s unavoidable. And as Edible Apple says, that’s actually a good thing. There is money to be made in the App Store these days — multiple developers have proven that already. It’ll take work and luck to do it, but isn’t that the case with any successful business?


Written by cuky85

7 ottobre 2009 a 13:11

Pubblicato su appstore

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