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Microsoft sells restrictive new WiMo Marketplace via iPhone ads

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With the release of Windows Mobile 6.5 and its new Marketplace app store fast approaching, Microsoft has resorted to buying ads within iPhone apps to attract the attention of developers.

Even so, the company’s new store plans to be even more restrictive than Apple’s App Store, charging developers $99 per app submitted while killing off many existing WiMo titles and banning Java. Microsoft has reportedly approached some iPhone developers directly, offering them cash to port their iPhone apps to Windows Mobile. The new iPhone ads actually target app users however, encouraging them to click on the banner to “submit app.”

WiMo ads on iPhone

Somewhat ironically, Microsoft is promoting its belated response to the iPhone App Store, which opened fifteen months ago, as a “Race to Market Challenge.” The company’s late entry into the mobile app market promises developers who participate the chance to win “exciting prizes” for submitting new Windows Mobile apps, including a Microsoft Surface table, online marketing and promotion and “a one-of-a-kind trophy.”



Written by cuky85

1 ottobre 2009 a 11:10

Pubblicato su appstore, marketplace

Tagged with ,


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