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Archive for agosto 2009

AppStore: 2,4 miliardi di dollari all’anno?

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Secondo uno studio portato avanti dalla AdMob, ogni anno gli utenti iPhone spenderebbero circa 2 miliardi e mezzo di dollari in applicazioni.

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Lo studio è stato condotto su un certo numero di utenti iPhone ed è emerso che in media ognuno scarica circa 10 applicazioni al mese e di queste il 25% è a pagamento. A questi utenti devono poi aggiungersi quelli che hanno l’iPod Touch, che acquistano in media soltanto due applicazioni al mese.

La spesa media è di circa 9,50$ al mese.

Facendo due calcoli, e basandosi su queste medie, AdMob ha calcolato che i circa 45 milioni di utenti iPhone/iPod Touch spendono 200 milioni di dollari al mese, per un totale di 2,4 miliardi di dollari l’anno.

fonte: http://www.iphoneitalia.com

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Written by cuky85

31 agosto 2009 at 15:37

Pubblicato su appstore

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Microsoft offre l’SDK di Bing agli sviluppatori iPhone

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In questo modo gli sviluppatori che lo vorranno potranno integrare le funzioni del motore di ricerca Bing nelle loro applicazioni.

L’SDK di Bing è disponibile per il dowload su CodePlex ed  è opensource con licenza Microsoft Pubblic (MS-PL).

Sembra quindi che Microsoft abbia deciso di combattere il nemico con i proprio strumenti, cercando magari di convincere il maggior numero di sviluppatori, e poi di utenti, ad utilizzare Bing.

fonte: http://www.iphoneitalia.com

Written by cuky85

31 agosto 2009 at 15:35

Pubblicato su Uncategorized

Apple’s App Store annual revenue estimated at $2.4B

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A new snapshot of mobile device usage offers a glimpse into Apple’s App Store, suggesting that the online service takes in nearly $200 million from users per month.

The latest Mobile Metrics Report from AdMob for July 2009 shows that iPhone users download an average of 10.2 applications from the App Store per month, with 2.6 of those paid. However, iPod touch users appear to be more app-hungry, downloading an average of 18.4 each month, with two paid.

Most users surveyed paid for their applications after upgrading from a “lite” version of the same application, suggesting most prefer to try before they buy. The average iPhone user spend $9.49 per month on the App Store, bringing in $125 million from the 26.4 million user install base in total revenue each month. Comparatively, the 18.6 million iPod touch users spend an average of $9.79 each month, capturing $73 million in sales.

The survey also found that the Android Marketplace is popular as well, with users downloading an average of 9.1 new applications per month. However, Android users are reportedly less likely to open their wallets, as the average user buys only one application per month, and only 19 percent of users buy paid apps.

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Android’s total presence in the market ballooned 53 percent during the period, bringing it to an estimated 7 percent worldwide OS share, and the Nokia N97 debuted as the ninth most popular handset in the U.K. Total worldwide mobile access increased 17 percent month over month, hitting 9.7 billion.

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No matter the platform, more than 90 percent of those who download applications to their phone do it directly on the phone, rather than transferring over from the computer. The survey was based on over 1,000 iPhone, iPod touch and Android users.

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Last month’s Mobile Metrics Report found that more than half of all iPhone and iPod touch users worldwide were from the U.S., but predicted international growth was outpacing stateside sales.

fonte: http://www.appleinsider.com

Written by cuky85

31 agosto 2009 at 15:26

Pubblicato su androidmarket, appstore

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Il marketing ai tempi di App Store

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Prendiamo come spunto un qualsiasi ipermercato, un centro commerciale ricco di negozi (idealmente l’ormai noto “Carosello di Carugate” dove sorgerà l’Apple Store milanese): la guerra tra i vari prodotti non avviene solamente nel luogo fisico della vendita ma anche attraverso la pubblicità, i consigli di amici e la propria esperienza.App Store, invece, è un negozio virtuale volutamente studiato da Apple per creare una grande comunità in cui sono gli stessi acquirenti a formare una “atipica” campagna pubblicitaria attraverso i giudizi e i commenti.

È l’idea originale che vince“, ho sempre scritto. Come in ogni campo, però, c’è chi prova a fare il furbetto pilotando i giudizi: per fortuna, anche in questo caso, è sempre l’idea originale a vincere.

I furbetti, secondo MobileCrunch, sarebbero alcuni sviluppatori che, per promuovere il frutto del proprio lavoro pubblicato su App Store, si sarebbero rivolti ad una agenzia di pubbliche relazioni. Nulla di male se tale agenzia non avesse iniziato una campagna pubblicitaria decisamente particolare.

Entro 2 settimane dalla pubblicazione dell’applicazione, infatti, l’agenzia Reverb Communication pare garantisca ai propri clienti alcune recensioni mirate. Oltre ad un ottimo voto (4 – 5 stelle), gli esperti della comunicazione di Reverb Communication si occuperebbero anche di scrivere alcune recensioni con parole chiave mirate al bacino di utenza dell’applicazione stessa. L’interessato acquirente trova, a questo punto, un ottimo supporto per propendere verso l’acquisto.

fonte: http://www.theapplelounge.com

Written by cuky85

31 agosto 2009 at 15:22

Pubblicato su appstore

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Zune HD’s “Apps” menu item spotted in the Marketplace, still short on details

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At Best Buy’s Zune HD preview today a certain Matthew Arkin on Qik was able to shoot footage of the “Apps” item that resides within the “Marketplace” section on the device. It’s still incredibly unclear what Microsoft’s plans are for that functionality — they’ve long admitted its existence, but have waffled on the name and have been reticent to show it off in meetings with us. Microsoft so far has only promised to have applications on par with the games currently available for Zune, but there’s obviously a lot of implied competition with Apple’s App Store that the word “Apps” on a touchscreen device conjures up. On video (embedded after the break) the rep is asked if there’s an SDK, and apparently Matthew got a “yes” offscreen, but we’re not really sure of the veracity of that statement, or what it means for developers at the moment — hopefully good, freedom-ey things.

fonte: http://www.engadget.com

Written by cuky85

31 agosto 2009 at 15:20

Pubblicato su marketplace

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Le 10 applicazioni più costose di App Store

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Gizmodo ha prodotto una bella galleria delle piu’ costose applicazioni presenti in App Store.

L’applicazione più costosa resta iRa Pro che costa 719,99€ .Ne seguono altre che superano i 100 dollari di prezzo fino a 359 soprattutto applicazioni mediche professionali, dedicate alla videosorveglianza o ai software Gestionali come SAP e Microsoft Dynamics.

I navigatori GPS come TomTom sono quindi abbastanza economici.

La lista completa qui

fonte: http://www.iphoneland.com, http://www.gizmodo.com

Written by cuky85

31 agosto 2009 at 15:18

Pubblicato su appstore

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Palm launches e-commerce beta for the App Catalog

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Love the Pre? Love code? Love money? Well it’s your lucky day. Palm has just announced that it will begin accepting applications for developers interested in producing for-pay apps for the webOS App Catalog. The company says that requests taken now will make devs eligible for inclusion in the mid-September launch of its e-commerce program. Just like Apple and Google, Palm will be splitting profits of paid apps with developers 70 / 30 (the devs get 70 percent, don’t worry), and go figure — credit cards will be accepted. Of course we’re pumped about paying $.99 for a to-do app someday soon, but we’re hoping this will also herald in a new age of steady releases for the Catalog, which is still looking frighteningly bare to us. Hey, that’s what homebrew is for, right? Full PR after the break.

Palm to Open E-commerce Beta Program

for Palm App Catalog

SUNNYVALE, Calif., Aug. 18, 2009 — Palm, Inc. (NASDAQ: PALM) announced that starting today developers who wish to charge for their Palm webOS™ applications can begin submitting them for consideration in the Palm® App Catalog e-commerce beta program, which will begin in mid-September. Developers selected to participate in the beta program will have the opportunity to have their applications, both free and paid, featured in the Palm App Catalog ahead of the next wave, and to be among the first to be paid for purchases of their Palm webOS applications.

As part of the App Catalog e-commerce beta program for the Palm Pre™ phone and future Palm webOS devices, developers will receive a 70/30 split (developer/Palm) of gross revenues generated through application sales (less applicable sales taxes). Customers will be able to easily purchase applications using Visa and MasterCard credit cards. Further details about the program and distribution model will be provided in the coming weeks. Palm expects to launch the full developer program in the United States this fall.

“We’re rolling out the submission process and e-commerce capabilities of the Palm App Catalog with careful consideration for both the developer and customer,” said Katie Mitic, senior vice president, Product Marketing, Palm, Inc. “We want every part of the Palm webOS experience to be the best, and a strong e-commerce model is key to a thriving developer community, great apps and an excellent customer experience.”

More information about how developers can submit an application for the beta 
e-commerce program, as well as criteria for application acceptance, is available on the Palm Developer Network blog at http://pdnblog.palm.com/.

fonte: http://www.engadget.com

Written by cuky85

31 agosto 2009 at 15:17

Pubblicato su PalmPre

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