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Apple gives developers yet another reason to love iPhone with In-App Purchase

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“Apple wants to give software developers one more reason to love the new version of its mobile operating system. Released June 17, iPhone 3.0 includes a feature that makes it easier for users to make purchases using iPhone applications and, as a result, for developers to make money from the software they create,” Olga Kharif reports for BusinessWeek.

“Electronic Arts founder Trip Hawkins couldn’t wait for the upgrade. His latest startup, Digital Chocolate, sells games for mobile phones. With the existing version of iPhone software, the company charges a one-time fee for each of the 15 games it makes for the iPhone and iPod touch. But iPhone 3.0’s in-app purchasing tool will help Digital Chocolate sell additional products, including advanced versions of games and virtual weapons and other items for use by players,” Kharif reports. “Digital Chocolate plans to have released 100 iPhone games in a year.”

“Mobile game makers aren’t the only developers seeing dollar signs in Apple’s in-app purchasing feature. Mobile app provider Handmark, for instance, is considering offering a “Zagat to Go” application that would regularly update reviews of 40,000 restaurants, hotels and shops, on a subscription basis. Newspaper USA Today plans to start charging monthly and annual subscriptions for new apps showcasing its travel and sports content. Authors and publishers are considering selling their work in installments instead of in their entirety,” Kharif reports.



Written by cuky85

20 giugno 2009 a 16:59

Pubblicato su appstore


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